Read how automation saved 30 days of manual tasks, transformed the customer experience and helped support exponential growth for this innovative business credit consultancy company.
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Lightbulb Credit is the UK’s first business credit repair service, dedicated to enabling companies to understand their credit ratings and limits, and gain access to the best terms to unlock the full potential of their business.
Launched in 2017, Lightbulb Credit’s unique credit rating improvement service uses a tried and tested method that simplifies the complexity in the business credit market, helping companies to repair and improve their credit scores and proactively monitor their credit profile.
One of the core functions of the business is to deliver a free business credit report to enquirers and this process was highly manual.
The business credit market is complex and the unique services that Lightbulb Credit deliver involve consolidating data from 5 disparate sources. The process required 23 manual steps and involved data being manually keyed and duplicated at various stages to create the final credit report.
In the early days, the process was fit for purpose, but as demand increased, reports could take up to two days to output. The manual workload this created was proving a barrier to future growth and introduced a risk of human error.
The management team were quick to identify the need to find a solution that would enable them to scale at pace while continuing to deliver the best customer experience.
James Piper | Managing Director and Founder | Lightbulb Credit
Synaptek worked with the Lightbulb Credit team to thoroughly understand the process pain points, the software systems involved and the future strategic objectives the solution needed to support. The Synaptek automation experts then designed a tailored solution that integrated data from across multiple platforms and automated more than 50% of the manual touchpoints.
Several of the external systems involved in this process remain commercially sensitive, but the internal systems involved include AWS, Pipedrive and PandaDocs. The Synaptek automation engineers integrated the systems end-to-end so that all the data required to complete a comprehensive credit report is returned automatically and populated directly into the report document.
Reducing human touchpoints not only transformed the time it takes for reports to be created, but it also significantly reduced the risk of human error that could cause further delays. The entire reporting process now takes minutes instead of days and the process has transformed the efficiency of the service Lightbulb Credit deliver.
A “Big Four” approach to reporting
The automated process enables beautifully designed, templated reports to be auto-populated with all the relevant information required for each client. The reports are delivered in a format that looks professional and is ready to be dropped straight into clients’ Board packs.
Since the new process went live, the business has seen a dramatic increase in lead conversion. This has enabled the management team to increase investment in its Marketing efforts by capitalising on the cost savings created by the lower resource costs and higher conversion rates.
The automated process has enabled my team to deliver a “Big Four” approach to reporting. This instantly enhanced the perception of the brand and delivered an immediate return on investment. It has also enabled us to focus on the next stage of our growth strategy and have confidence in the investments we’re making to offer our services to a wider audience.
We’re delighted to have found an automation partner who works so collaboratively to achieve success. Synaptek listened to our needs, understood our vision and delivered a solution that has truly revolutionised the business – and it’s given us our weekends back!
James Piper | Managing Director and Founder | Lightbulb Credit
Karl Nicholson | Chief Information Officer | Synaptek
